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Choosing a logo is like choosing a spouse
photo credit: TerryJohnston If I had a dime for every time someone got on my case because my blog (much less my business) has no logo, I’d have a lot of dimes. It isn’t because I don’t want one. It’s...
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How to make it easy for customers to fall in love
photo credit: MahPadilha Back in March, I wrote about a lamp shopping experience I had in a local store. Today, this story in VentureBeat (reminds me of TigerBeat…) and Forbes caught my eye. It’s...
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Sometimes, normal is the last thing you need
photo credit: K_Dafalias When things are going really well, we think we’re really something. We describe it as being in a groove, smooth and steady, in a rhythm or “working like a well-oiled machine”....
View ArticleDo better sameness?
“Do better sameness.” That’s a comment from Guy Kawasaki, made starting a discussion about what he learned from Steve Jobs. It refers to what some advisors will tell you to do – ie: improve...
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Who will put you out of business? It should be you.
photo credit: ulisse albiati One of the questions I’ve learned to ask clients is “What’s next?” As in, what are you thinking about for next year? (Much less the year after that) It isn’t that what...
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Meeker 2012 – What should small software businesses do?
Credit: KPCB Mary Meeker’s annual Internet Trends presentation is always an attention getter. For some, a wake-up-call, for others… a reminder. No matter what it is for you, there’s some valuable...
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For those about to sell, we salute you!
photo credit: aldenjewell You may not like to sell, particularly if you are a technical person. It’s even more likely if you’re a technical person who has built a job rather than a business – meaning...
View ArticleIs your work important? Meaningful?
Like a lot of people, I was drawn to this TED talk by the death of Roger Ebert. As you watch it, imagine how it must’ve felt to see that as a member of the speech synthesis team at Apple. Hearing...
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Showrooming and the sales prevention department
photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages...
View ArticleIf Godzilla taught user interface lessons…
A few weeks ago, I helped my mom buy an iPad. You would think that my mom, who is in her 70s, would be the one learning the most from this exercise, but you’d be wrong. Going through this with her...
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